TYPE: Responsive Email Marketing
ROLE: Creative Director & Designer
CLIENT: AXA Equitable
DESIGN TOOLS: Photoshop, InDesign, Dreamweaver
TECHNOLOGY: HTML, CSS, Salesforce
THE CHALLENGE: Create new template, with the company brand guidelines standards, while providing cleaner look with heavy content.
THE METHOD: Chunking. Breaking up the information, the text and multimedia content into smaller chunks to help users process, for more focus, faster progression understand, and remember it better. It ultimately leads to more comprehension end-to-end.
THE OUTCOME: Significantly increased engagements, subscribers, sales.