Bettymedia®
CLARITY, BY DESIGN
Never ordinary
For
ux & ui / web design/ branding / communication / content
brand video / events / strategy / social media creative
917.936.1277
Human-creative. AI-aware. Ethically grounded.
info@bettymedia.com
Your strategic creative partner delivering work that moves people & moves markets.
We help organizations modernize their brand, UX, communication, media, and creative systems by bringing clarity to complex, transformation, navigating growth, and evolving needs, while driving adoption, efficiency, and measurable results. Our $10,000/month creative subscription provides reliable, senior-level support, without the overhead, resourcing delays, or unnecessary complexity.
Who
We are
Bettymedia® is a senior-led strategic creative studio with an advantage most creative partners cannot offer: we understand how organizations make decisions, not just how to design for them.
Our founder spent years as a financial analyst before building Bettymedia®. That means we have sat in the meetings where external creative partners get shut down. We know why proposals die in compliance review. We know the difference between a risk officer pushing back because something is genuinely non-compliant and one who is protecting territory.
Since 2008, we have delivered over 4,500 projects for clients in financial services, fintech, SaaS, technology platforms, change management initiatives, cultural institutions, and global brands.
We do not arrive with a creative agenda. We arrive with the credibility to sit inside your process, and make it better.
Brand & Identity
Systems
Visual language, positioning, and narrative architecture that makes your organization recognizable, credible, and consistent, across every audience, channel, and market moment.
Web, UX & Digital Experience
Product interfaces, platform architecture, and digital systems designed to reduce friction, increase adoption, and communicate value clearly, built within your technical and regulatory constraints from day one.
Executive & Stakeholder
Communication
Presentations, board materials, investor communications, and visual frameworks that help leadership communicate complex decisions with confidence, to boards, regulators, investors, employees, and customers.
Creative Support for Change
For organizations navigating transformation, AI adoption, platform shifts, regulatory change, leadership transitions, rebrands, we design the communication infrastructure that makes change understandable, visible, and adoptable at every level of the organization.
One partnership. Strategy and execution. Together.
Design visually polished reports & presentations that move decisions forward.
Being evaluated by boards, executives, investors, or customers on clarity? We transform them into polished, decision-ready communication tools. We help organizations turn dry, data-heavy reports and presentations into visually compelling, easy-to-digest assets that engage stakeholders and inspire action. Whether you’re sharing critical insights or pitching new initiatives, our senior-level design approach makes your reports more impactful, memorable, and aligned with your strategic goals. Good design isn’t just about aesthetics; it’s about driving business decisions, building trust, and elevating your authority.
Investing in UX & UI to drive customer loyalty and business growth.
Explaining increasingly complex products, platforms, or organizational change, without clarity? Great UX/UI isn’t just about design, it’s about creating a seamless experience that converts casual visitors into loyal customers. We craft intuitive, brand-aligned user experiences that engage users and drive results. Whether you’re optimizing an existing site or launching a new product, we focus on making every interaction count, enhancing brand identity and boosting conversion rates. Together, we help you create a digital presence that not only attracts but retains customers for sustainable business growth.
We don’t manage your change; we make it clear, visual, and adoptable.
Call:
+1 (917) 740-8876
Trusted
since
2008
Say hello
to ai-Betty...
Before the world knew what virtual assistance was, we had an official office bot, built by Bettinna, in 2013 – powered by artificial intelligence. She’s almost 100% guaranteed, not to become fully self-aware. Thank goodness, because we want you to reach us, real live humans instead (powered by non-artificial intelligence), when you are in need. Makes for a better customer experience. See here how Elle was all built.
Fast, frictionless performance
for a seamless
user experience.
A fast website is a fundamental part of a strong user experience. Research shows that 53% of mobile users abandon sites that take more than three seconds to load. We optimize your site’s performance to ensure fast load times, improving user engagement and reducing friction at every touchpoint. By prioritizing both performance and design, we help you create a website that not only functions flawlessly but also builds trust, strengthens your brand presence, and delivers lasting results.
We partner with businesses to deliver creative solutions for every stage of growth.
Whether you’re evolving an established brand or launching a new product, we work alongside you to deliver premium, strategic creative solutions. From small-scale projects to full digital transformations, we tailor our approach to your unique needs, ensuring every project aligns with your business goals. We bring deep expertise, creative vision, and a results-oriented mindset to every collaboration, empowering your brand to navigate change and thrive in a competitive market.
A partner who has been on your side of the table.
Financial services organizations do not just need better creative work. They need a partner who knows how to move that work through
the organization.
Most external creative partners approach financial institutions as outsiders trying to get past the gate. They produce work that looks
right on a screen and dies in compliance review. They present bold creative decisions to stakeholders who are personally accountable for risk, and wonder why the work gets watered down or killed.
Bettymedia is different because our founder has been on your side of the table. Before building Bettymedia, Bettinna worked as a financial analyst. That experience shapes how we approach every financial services engagement:
1
We map the approval architecture before we design. At the start of every engagement, we identify who approves what, at what stage, and with what criteria. We build your compliance and legal review cycles into the project timeline from day one, not as a final gate, but as an integrated part of the process.
2
We involve compliance early, as co-designers, not reviewers. We request regulatory briefs at the start of any customer-facing project. We ask what language has been pre-approved. We design required disclosures into the layout from the beginning. Compliance teams consistently tell us we are the first external creative partner to ask them: "What do you most commonly see go wrong with external creative work? What would make your review process easier?" Nobody asks them that. It changes everything.
3
We speak the language of risk and outcome, not creative ambition. When presenting to senior stakeholders, we do not say "this is bold and distinctive." We say: "this reduces a specific risk and achieves a specific outcome." We translate creative decisions into the language of institutional decision-making, because that is what moves approvals.
4
We design communication systems your internal teams can own. The goal is never to make your organization dependent on us. It is to make your organization better at communicating, and to make that change stick after we are gone.
At Bettymedia®, we focus on thoughtful, human-made creative work, delivered with consistency, care, and accountability. We help organizations clarify their message, strengthen their digital presence, and communicate change with intention, through brand systems, UX, and communication design that people can understand and trust. Our subscription model offers predictable pricing and steady creative support, the foundation across all of our services.
services
- All
- Creative
- Digital
- UX & UI
- Film/Video
Advertising
Animation
Annual Reports
Apparel Design
Art Direction
Banners & Display
Book Design
Brand Guidelines
Brand Strategy
Brochures & Flyers
Business Cards
Cinematography
CMS (WordPress)
Commercials
Corporate Video
DApps
Design System
eCommerce
Educational Video
Effects & Editing
Email Marketing
Event
Exhibition
Explainers
We help organizations shape and communicate their message clearly across digital channels, from websites and product experiences to campaigns and internal communications. Our work is designed for moments of growth and change, creating creative systems that remain consistent as teams grow, tools shift, and priorities evolve. Based in New York and working globally, we partner with organizations around the world. We value diverse experience and believe strong creative work benefits from a global point of view.
Integrated Partnership
plan include:
- 1 month: 160 hours
- Each request is scoped collaboratively before work begins.
- Collaborative project management (Asana).
- Licensed visual assets when appropriate.
- Turnaround times reflect the complexity of the work.
- Pause or cancel anytime.
*Film/Video Production Not included.
$10,000 / month *
- Senior creative direction and strategic decision support
- Brand and UX system development
- Executive-level communication and presentation design
- Website, platform, and digital experience execution
- Stakeholder narrative and change communication systems
- AI-aware research and discoverability strategy
- Ongoing iteration, refinement, and system improvement
- Direct access, no account managers, no junior layers
faq
It is a monthly senior creative partnership. You get direct access to a principal-level creative and strategic partner who works across brand, UX, communication, and media. Strategy and execution are delivered together, in a structured weekly cadence, without account managers, junior layers, or handoffs. Think of it as installing senior creative leadership inside your organization, without the overhead, onboarding, or long-term employment commitment that a full-time hire requires.
A Senior Creative Director costs $160K–$200K/year before benefits, onboarding, and management overhead. A UX Lead adds $140K–$180K/year. A Brand Strategist adds $150K+/year. That is $450K–$600K+ annually, for roles that take 6–12 months to hire, onboard, and bring to full productivity, with no guarantee the work improves as quickly as your organization needs.
Bettymedia delivers equivalent senior judgment across all three disciplines for $120K/year, immediately engaged, with no onboarding delay, no HR complexity, and no fixed cost that outlasts your need. When your organization is ready to build an internal team, we help you design and transition to that structure. The goal is never dependency.
It means we focus deeply on what matters most to your organization in a given period, rather than spreading attention across ten simultaneous requests and delivering mediocre versions of all of them. At the start of each working period, we agree collaboratively on the priority: the project, the initiative, the communication challenge that has the highest strategic value right now. We work on that with full attention. When it is complete or reaches a natural transition point, we move to the next priority together.
This produces better work, faster decisions, and less organizational confusion than the “unlimited simultaneous requests” model that design subscriptions typically offer.
Yes, within the structure of the partnership. While one project carries the primary priority focus, ongoing refinement, iteration, and parallel communication work happens continuously. The distinction is between primary strategic focus and ongoing execution support. We discuss what this looks like specifically at onboarding, based on your organization’s actual needs.
Turnaround times vary based on scope, complexity, and readiness of the brief. Smaller requests may be completed in a few business days. More involved work (UX, systems, video, complex messaging) takes longer. We’ll always communicate timelines clearly and adjust expectations collaboratively.
Video and motion projects vary significantly in scope and production requirements. Factors may include: concept, scripting, pre-production, planning, filming or animation complexity, post-production. We offer a complimentary consultation to understand your goals and provide clear, tailored pricing before any work begins.
We accept credit card (processing fees may apply), ACH, and bitcoin.
Our subscription works best for organizations that value thoughtful, human-made creative work and ongoing collaboration.
If you’re looking for instant turnaround, automated output, or high-volume production, we may not be the right fit, and that’s okay.
Partnerships are monthly with no long-term lock-in. You can pause or cancel at any time. We do not use long contracts to retain clients, we use results.
That said, the partnerships that produce the most value are the ones that run for 6 months or longer. Strategic creative work compounds over time. A partner who understands your organization, your stakeholders, your approval chain, and your communication history delivers exponentially more value in month six than in month one. We have client relationships that have run for years, built entirely on the quality of the work, not contractual obligation.
Yes. You can pause at any time by giving us notice before the next billing cycle. We understand that organizational priorities shift, a budget freeze, a leadership transition, a quarter where internal capacity needs to absorb what we have built before moving forward. We design the partnership to be flexible enough to accommodate the reality of how organizations actually operate.
Are you interested in a quoted project?
If your project doesn’t fit in the above plans, or if you’d like to discuss before making up your mind, book a call with us.
Our services are designed to work together, not as isolated deliverables, but as connected systems. Brand, UX, and communication design are integrated to support clarity, continuity, and momentum as organizations evolve. This approach allows us to move fluidly between strategy and execution, delivering work that holds up as priorities shift and complexity grows.
approach
Our approach is built around continuity, clarity, and thoughtful collaboration. We work alongside teams to support evolving needs, providing steady, senior-level creative support that adapts as priorities, platforms, and organizations change.
Whether complementing an in-house team or operating as an embedded creative partner, we focus on doing the work that requires attention, judgment, and context, from research and UX strategy to execution that holds up over time.
Focused Creative Collaboration
Requests are prioritized and handled with care — ensuring clarity, continuity, and quality.
Thoughtful Iteration
Revisions are part of the process. We refine work collaboratively until it’s right, guided by clear objectives rather than revision limits or artificial caps.
Senior-Level, Human-Made Design
All work is created in-house by experienced practitioners. No outsourcing. No synthetic output.
Work That’s Fully Yours
All final deliverables are custom-designed for your organization and belong to you.
Research-Informed Design
Creative decisions are supported by research, insight, and context — not guesswork.
Writing & Content Support
When applicable we assist with messaging, content structure, and clarity to ensure design and language work together — especially during moments of transition.
| Us vs alternatives | Speed | Flexible | Quality | Cost-Effective |
|---|---|---|---|---|
| Bettymedia | ||||
| in-house team | ||||
| major agencies | ||||
| self-service software |
In-House
Team
Building an internal team offers control and proximity, but it comes with long-term commitments. Senior-level creative talent requires significant investment in salary, benefits, onboarding, and ongoing management. Hiring takes time, and workload isn’t always consistent. Scaling up or down is slow, and creative capacity is fixed regardless of demand.
Our
Studio
A flexible creative partnership designed for moments of growth and change. You get senior-level, human-made creative work without the overhead of hiring or the rigidity of agencies. Our subscription model provides continuity, predictable costs, and the ability to adapt as priorities evolve, supporting brand systems, UX, communication design, and campaigns with consistency and care.
major
agencies
Traditional agencies bring scale, but often at the cost of speed and flexibility. Work is shaped by layers of process, account management, and overhead. Pricing reflects full teams, office infrastructure, and non-billable roles, often resulting in higher costs, slower turnaround, and less adaptability once engagements are underway.
all your creative needs & more.
On a mission to do beautiful work, in an ugly world.
A beautiful design makes a great first impression but it can also be pointless without great marketing to attract & boost customers.
Upgrade your website from a basic model to a supermodel – with strategic implementation to increase sales. Our monthly subscriptions offer cost savings akin to Robin Hood – taking from the overpriced and giving to the under-budgeted!
Building a memorable brand involves investing in every aspect for impact. Our expertise in strategy, branding, creation, marketing, and technology work seamlessly together for success.
We’ll help you craft your message for your websites, emails, to help you grow your business, within your budget. From web design, app and social media marketing, and/or branding, community building – we’ve got you covered.
Founded in NYC, we operate everywhere. We are a global team that delivers great projects for a variety of international clientele. We believe the best talent isn’t found in a single zip code, and an international clientele requires a global perspective.
We bring expertise to help you shape your future, move swiftly from idea to execution, to create clearly defined, measurable value. We co-create and co-innovate solutions that help you better connect with customers, improve resilience, and drive sustainable growth.
Future-Proof Your Business
Our consulting services focus on our clients’ most critical issues and opportunities: managing UX processes, digital strategy development, user research, design methods and best practices, marketing, technology, transformation, finance, and sustainability across all industries and geographies.
work
Our work reflects the depth, consistency, and craft of our practice. Since 2008, we’ve delivered over 4,500 projects across brand, UX, digital, and communication design, producing visually polished, high-quality work built to perform in real-world contexts.
Each engagement follows a pragmatic, research-informed process shaped by years of experience, refined over time to support clarity, continuity, and measurable outcomes for the organizations we partner with.
- All
- Business & Tech
- Health & Beauty
- Arts & Culture
GritBxng
Spreading the word with email marketing of an innovative new fitness concept, bringing boxing, booze and bitcoin.
email design
content
Boson Protocol
Professional video and photo coverage of the decentralized metaverse ecommerce network advertisements at NFT.NYC in Times Square.
advertising
event
video
Waterfront Alliance
Building responsive website for a non-profit organization revitalizing coastline for all communities.
web design
CMS
content
IBM
Delivering insights and critical thinking user experience with a data-informed approach to big blue.
ux design
design systems
HollyShorts Film Festival
Visual communication, graphics, and identity for the Oscar® qualifying short film festival in Hollywood.
branding
visual
event
Beradecor
Renovating website for a luxury living remodeling and construction New York firm.
web design
ux design
Kinooik
Video highlights and interviews for a comic book enthusiast, annual Comic Con media and celebrity journalist.
campaign
event
creative
Film3/Filmmaking
Book cover illustration for Rowman & Littlefield Publishers’ Cultural History of Television series by acclaimed journalist & pop culture commentator, Bernadette Giacomazzo
Taste of Times Square
Promotional campaign of Times Square’s annual celebration of its neighborhood’s incredible restaurants, in all their flavor and variety.
advertising
event
creative
Citi
Revamping Prime Finance trading platform for better user experience and produce a video explainer for guidance of use.
video
motion design
ux
Hunt Mortgage Group
Comprehensive content management system (CMS) website for a leading financing commercial real estates services.
web design
CMS
content
Axa
Creative email marketing and newsletters for a global insurance company to inform, increase retention and ROI.
Our Branding
Rebranding our identity to reintroduce ourselves and share our vision and mission to clients.
Kino Japan
Celebrating independent film and showcase the artistry and creativity of independent filmmakers in Japan.
Private Cosmetic Brand
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Kino Films
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Gotham Geek Girl
Video highlights and interviews for a comic book enthusiast, annual Comic Con media and celebrity journalist and influencer.
Kinooik
Video highlights and interviews for a comic book enthusiast, annual Comic Con media and celebrity journalist.
In Living Color: A Cultural History
Book cover illustration for Rowman & Littlefield Publishers’ Cultural History of Television series by acclaimed journalist & pop culture commentator, Bernadette Giacomazzo
HVAC
Heating Up HVAC Professionals Brand with Cool Ideas and Tailored Design
Stephen
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Dana-Farber Cancer Institute
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Our partners
We not only help create user experience design, but also driving your current in-house team to adopt the best practice of a user-centered approach. Our commitment to long-term cooperation ensures you will get the deliverables you need in the way that works best for your company success. Have you reduce problems for your customers to create value? How to website generating leads and increasing you sales?
Enhance your brand's presence in the market by implementing a well-defined brand and communication strategy. This approach will not only help you achieve your goals but also ensure that your brand remains prominent and resonates with your target audience.
• Branding
• Strategy
• Brand Identity
• Voice & Tone
• Brand Messaging
• Naming
• Logo Design
• Brand Style Guides
• Packaging
• Campaign
Whether an identity or campaign, we make your brand visible, relevant and effective by placing digital at the center of its ecosystem, without underestimating the power of traditional media.
User experience design services are vital for businesses. Exceptional UX and intuitive interfaces effectively engage customers, with AI in UX design balancing innovation and ethics. Investing in high-quality UX & UI design boost customer interaction, reduces bounce rates, and drives business growth. A well-crafted digital interface enhances brand perception, differentiates companies, and fosters customer loyalty in a competitive market. Prioritizing UX & UI design is essential for business success in the digital landscape.
• Discovery
• User Research
• Competitive Analysis
• User Stories
• User Journey
• Information Architecture
• Wireframe
• UI / Visual Design
• Interaction
• Prototype
• Usability Testing
• UX Copywriting
testimonials
Happy Clients
Much of our growth comes through referrals from clients who value thoughtful, reliable creative work. We focus on building long-term relationships grounded in trust, care, and quality — partnering with organizations to use design and technology in ways that support real, lasting progress.
"The people loved the design! I loved the design. The Pink color was totally "kawaii" as they call it in Japanese (cute, nice, pretty, adorable) and it became the color of Kino. We had fun animating the logo presented at our screening sessions. It was perfect."
Jorge Pacheco
Client, Kino Japan
"Video edited my interview with Rosario Dawson of Wonder Woman: Bloodlines for DC Animated, along with with Kevin Conroy, Will Friedle, and Lauren Tom voice actors for the 20th Anniversary of Batman Beyond. Also handled videography and sound for me with DC Collectibles, Jim Fletcher, it came out so good. The videos have had great reviews and feedback, a lot of views on Instagram, and the celebs were very happy with how they came out."
Nadya Martinez
Freelance Media Writer/Marketing
talks
Blockchain Based Smart Contracts for AI generated works
UX in Web3 & Metaverse Unit Masters
insights
Speaking Engagements
events
12
Jun 2019
2019 Virtual Blockchain Summit
In FitFlex’s Strength and Stamina class, we will delve deep into building the fittest body you can.
Host: Black Blockchain Consultants & The Center for Blockchain StudieS
08
Jun 2018
3rd Annual Haitian American Business Expo
Workshop: Generate Business through Social Media Marketing and Great Website Experience
Host: Hans Dermercant, CEO, The Haitian American Business Expo, Inc. also known as the U.S. Haitian Chamber of Commerce, Inc.
12
Jun 2019
American Marketing Association (AMA)/Aquent Webinar:
Simple UX Design Principles That Will Drastically Improve Your Marketing Campaigns
Host: American Marketing Association (AMA) & Aquent
let's
partner
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